Ron Ellsworth appears in Lancer Unleashed video series

23 Sep, 2009

Ron Ellsworth CryingSt. John’s mayoral candidate Ron Ellsworth has taken an innovative approach to reaching young voters by giving a cameo appearance in Episode 3 of the popular Lancer Unleashed video series.

Lancer Unleashed is a local online series, produced by Upstream, a St. John’s based marketing firm. The videos follow the adventures of Bruce Payne and the Rookie, two car wranglers that meet their match when they come up against the Mitsubishi Lancer.

“Young people today are becoming more difficult to reach with traditional media – Ron’s entertaining performance in Video 3 is his way of going ‘outside-the-box’ to get his campaign message to NL’s youth,” says Joe Coffey, Account Director at Upstream Marketing. “Ron is also slated to appear in Video 4 of the Lancer Unleashed series.”

‘To watch the rest of the Lancer Unleashed episodes go to

Lancer Unleashed – Episode 3

About the author


I am an ex-pat Newfoundlander who has uprooted and moved to the big city of Toronto. I develop web applications for work and for fun. I play ultimate and ice hockey year-round and camp every chance my girlfriend will let me.


  1. Kelly Strickland
    September 24, 2009

    I think this is a great way to reach the youth vote. Obama made his name using social media and it’s great to hear local politicians doing the same.

  2. Melissa Penney
    September 24, 2009

    I worked for Upstream! Joe Coffey is hilarious, and very talented! Love the videos, and Ron Ellsworth, well thats random..haha! Works for him though.

  3. Kristen Pike
    September 24, 2009

    I love the Lancer Unleashed campaign. The videos are great! It’s really nice to see a local dealership doing something non-traditional. The third installment is definitely the best – very funny!

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